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Wikipedia
OK Soda was a soft drink created by The Coca-Cola Company in 1994 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select tes...
http://en.wikipedia.org/wiki/OK_Soda
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Links
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Blogs
http://www.okmagazine.com/posts/view/7124/Dina Lohan Gives Back (by: unknown)
Lindsay's mom promotes Project Cuddle. Dina Lohan is the star of Flip...
http://gyefandom.wordpress.com/2008/06/05/picssunye-wonder-girls-ok-magazine-thailand-edition-photoshoot/[Pics]Sunye @ Wonder Girls OK! Magazine Thailand Edition Photoshoot (by: purrplelover)
credit: OK! Magazine Thailand u0026 wondergirls.wordpress. Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at www.ImageShack.us Free Image Hosting at ...
http://www.okmagazine.com/posts/view/7131/Fire Burning Near Mayeru0026#39;s House (by: unknown)
A blaze breaks out across the street from the singer's home! John Mayer seems to ignite everyone and everything around him! After spending the night at girlfriend Jennifer Aniston's house last night, the singer drove the...
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Videos
OK Magazine - Embassy Event - London
Jamie Lynn Spears' baby Maddie Briann OK magazine pictures
Maro Litra - Photoshoot 'OK Magazine' www.the7figureclub.com ...
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Downloads
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Definition
No definitions found for ok magazine.<br /><hr width="80%" />
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Questions & Answers
OK magazine?
I love to read OK Magazine. Is this a rag magazine, or is it true?
if it is "ok" magazine then it is definitely rag..
Where can i buy the shorts jennifer aniston was wearing in ok magazine?
She was paddling a canoe like vessel? and they are like BRIGHTorangey pinkish?
is there anywhere that i could buy shorts similar to that color
The picture where she was paddling alongside the Arquette family? Those look like lifeguard shorts to me.
Can someone point me to something official about why it's OK to show a magazine title or logo in an
I work with a company and we plan to produce an ad that will prominently show an individual holding a Rolling Stone magazine.
Can you cite a specific legal document that references this type of advertising and why it is OK. Please include a link to the info.
We have all seen ads like this. Even ones that reference a company's competition in a negative way (Think of the current ad showing a guy walking into McDonalds or other fast-food corporate offices and trying to explain to them why they should use 100% real chicken in their chicken sandwiches and then being tossed out across the receptionist's desk... Obviously this company did not get "permission" from McDonalds or other companies...)
I appreciate your helpful answers!
So, there are two scenarios in your question. The first is the use of a non-competiting branded product in an ad (the Rolling Stone) and the second is the use of a competitor brand in your ad.
Let's start with the second one. Here is a link to a legal site that lays out when and how you can use a competitor logo when making comparisons and what to avoid to reduce your chances of being sued: http://library.findlaw.com/2004/Dec/14/133668.html
In the case of using a non-competitor brand, there is not a firm ruling one way or the other. You certainly have no firm right to use their brand, especially if it suggest endorsement of your product or an association between your brands. In that case, you could probably expect a cease and decist letter from the company in question. Same goes for if you use their brand in a way that they deem unsavory or not fitting with their company values.
If it is not a competitor, your best bet would probably be to contact the marketing dept of the company and ask their permission. If it is a good ad and yours is a reputable company, they might well see it as free promotion. However, asking first, even if the answer is no, is much better than not asking and either getting sued of being told to remove the ad - in which case, the money you spent creating it is wasted.
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